In today’s ever-evolving world, purchasing a product that has the best quality is the priority. When it comes to buying an appliance like a refrigerator, it is a basic necessity today. With a lot of brands in the market with various offerings based on the needs of the customers in terms of storage, customization and more. The choice can be made based upon the durability, quality, number of shelves, number of doors and the refrigerator price in India.
As Indians, it is common psychology not to spend a lot of money on anything. Even if paying a higher price would mean you are getting better quality and durable products, certain segments of the population still prefer going for the lower value products. This is why the refrigerator prices in India have to be priced based not just upon the product quality, add on features, etc. The target market of the product needs to be considered while manufacturing and also while pricing it. A premium refrigerator would sell better at a higher price to the upper class and upper-middle-class families while a budget refrigerator would appeal more to the middle class and lower-middle-class families.
Whirlpool and its range of refrigerators
The budget and premium refrigerator market is currently distributed among 4 major companies, Samsung, LG, Whirlpool and Godrej. Amongst all these brands Whirlpool pricing in India is targeted majorly on the middle class and lower-middle-class families. Whirlpool has a huge market share when it comes to electrical appliances and especially budget refrigerators. The products manufactured by whirlpool are known for being long-lasting, durable and trustworthy. Though it focuses on the middle class and lower middle class, whirlpool has refrigerators for the premium market as well. It has high-end products that cater to the upper class and upper-middle class of society.
The advantage that whirlpool has over other brands in the market is that
- It has a long history in the electrical appliance industry which makes it trustworthy amongst customers.
- The quality of the products has not deteriorated over the years rather has improved in various aspects.
- The product life is one of the best in the market making it more long-lasting.
- The coils used for the cooling is heavily coated to prevent rusting and loss of heat.
Whirlpool Refrigerator prices in India are not dynamic, which means the prices don’t change very frequently. But even then many customers keep a constant wait for sales and discounts to purchase the appliance. Whirlpool does come up with various bundled offers where they either give the refrigerators on discounts or give certain products as a package along with the refrigerators.