You’ve got a great website with optimized images and headers. You’ve created a URL structure that web crawlers can search through in a nanosecond. But you’re not done.
The above are examples of on-page SEO. Though on-page SEO is critical to a flourishing online presence, it must be complemented with an accompanying off-page SEO strategy.
Keep reading to find out three simple ways you can start growing your off-page SEO.
Link-building, and backlinking especially, is the bread and butter of off-page SEO. Think of a backlink as someone vouching for your business.
Search engines assess each link in published content to verify a site’s validity and credentials. If a trusted source were to link to your website, you’d gain credibility, as the publisher already has credibility.
It’s worth noting that trusted sources can include customers. That’s why asking people to share your content is such a big part of digital marketing.
You can establish a backlinking strategy in several ways.
First, you can simply focus on creating great content. If your content is strong and provides value, people will naturally want to share it. And again, you can always ask your audience to share.
You can also partner with influencers in your field. Sponsored content can be as effective as a pay-per-click advertisement.
Social Media Marketing
Speaking of sharing, you’ll need to keep your social profiles up to date to maximize your social signals. Sharing content, generating likes and follows, and interacting with your customers are simple but effective aspects of off-page SEO strategies.
You can also tweak a few settings to improve searchability.
Remember, linking is a huge part of SEO. So be sure to post links to your website often.
You’ll also want to facilitate discussions on your social pages. Ask questions, post fun content, and get interactive.
Finally, make sure you’re using the proper keywords. These can include brand mentions. As long as it sounds natural, don’t be afraid to use your brand name in a social post.
Referrals and Reviews
Another way that on-page vs. off-page SEO differ is that your audience can directly impact your off-page optimization. The simplest and most common way to do so is through the review and referral process.
Therefore, you’ll need to make sure your business is listed on all appropriate digital directories. These include Yelp, Google My Business, Facebook, and more. If you need help with this process, look into hiring a professional marketing firm like the MAD Group.
Each time a customer refers to your brand name or links to your website, they’re contributing to your off-page SEO.
As a result, it’s in your best interest to encourage reviews. Even negative reviews can help off-page SEO, though you’ll want to address them appropriately.
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Empower Your Branding With These Off-Page SEO Tips
Though this article stresses the significance of off-page SEO, don’t forget that it’s a single part of a larger equation. To climb the search rankings, you’ll need a powerful off-page strategy that works in tandem with your on-page SEO.
As you work on your off-page marketing, remember to focus first and foremost on your link-building strategy. Guest posts, influencers, and reviews can play a powerful role in shaping your reputation, and the stronger your reputation, the likelier you are to build consumer trust.
While you’re here, make sure to check out our marketing blog for even more great information on SEO!