According to Pew Research, 72% of people have at least one social media profile and use a social site on a regular basis.
Due to its popularity, social media can be a great place for professionals to grow their audiences and gain recognition. However, it’s easy to make some major mistakes when building online profiles that can ultimately hurt your credibility.
Below, we’ll talk about four of those mistakes, as well as some tips on how you can avoid them.
- Copying and Pasting the Same Information Into Each Profile
You can probably name half a dozen social media sites off the top of your head. Today’s professionals have to balance profiles on numerous social sites while maintaining their careers. It can certainly seem like a lot to handle.
But don’t take the easy way out. Take the time to fill out each profile completely instead of copying and pasting information from one site to another.
Though there may be some overlap, particularly when outlining your qualifications, each profile should feature unique information. Filling out profile after profile can seem like a bore, but it’s an easy way to show potential employers or clients that you’re dedicated to quality.
- Choosing the Wrong Profile Picture
That picture from your family vacation might be a cherished memory, but it doesn’t necessarily make for the best profile picture if you’re trying to present as a professional.
So, what constitutes a professional photo?
Ideally, a medium close-up of your face in front of a plain or non-distracting background. There should be adequate lighting so your entire face is visible and you should wear something professional.
In short, pick a profile picture that you can be proud of when posting online profiles and sharing links to profiles with clients.
- Not Adding Qualifications Into Your Username
You’ve worked hard to get to where you are, so don’t be afraid to show it off. If you have special qualifications, such as a doctorate or a similar specialized title, make sure to put them in your username.
The LinkedIn profile of Dr. Ned Hallowell is a fantastic example. Notice how his full profile name reads ‘Edward (Ned) Hallowell, M.D.’.
By reading his username alone, you can tell Dr.
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Hallowell’s qualifications, giving him credibility in mere seconds.
If applicable, you can also include your history of employment including your current job title.
- Using Your Professional Page for Personal Matters
This is the most egregious error you can make, yet it’s something that many professionals still do.
There’s nothing wrong with using social media for fun in your off-hours. But make sure you’re doing so on a different profile.
Posts to your professional page should be relevant to your career goals only. Everything else should be on a secondary profile for personal use.
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Don’t Make These Mistakes When Building Online Profiles
Social media’s popularity isn’t going to dwindle anytime soon. As you start building online profiles, be sure to keep these tips in mind.
And if you’re interested in learning more about how to master social media, make sure to check out the rest of our business section.