Corporate swag can be a powerful marketing tool – if used correctly. Swag can help promote your brand to potential customers, clients, and employees, and can be used to thank existing customers and employees for their loyalty.
However, with so many options and ways to use swag, it can be difficult to know where to start. Here are 10 ways you can use corporate swag to promote your brand:
- Give potential customers a taste of your brand.
If you’re attending a trade show or industry event, give potential customers a taste of your brand with some branded swag. Swag is a great way to make a first impression and get your brand name in front of potential customers.
- Use swag to thank existing customers.
Saying “thank you” to your existing customers is a great way to show your appreciation and build loyalty. Swag is a great way to thank customers for their business, and can be used as a thank-you for referrals, online reviews, and more.
- Use swag to reward employees.
Your employees are your brand ambassadors, so it’s important to show them your appreciation. Swag is a great way to reward employees for a job well done, and can be used as an incentive for sales goals, safety milestones, and more.
- Get your brand name in front of people with custom apparel.
Custom apparel is a great way to get your brand name and logo in front of people, whether you’re giving it away or selling it. People love free t-shirts, and branded apparel is a great way to promote your brand at events, in the office, and more.
- Create a branded experience with packaging and shipping materials.
Whether you’re sending out a promotional mailing or fulfilling an online order, your packaging and shipping materials are a great opportunity to promote your brand. Use branded boxes, labels, and packing materials to create a branded experience for your customers.
- Make your next event unforgettable with branded items.
From corporate events to trade shows to company parties, branded items can help make your next event unforgettable. Give attendees a branded tote bag to use at the event, and fill it with branded items like pens, notepads, water bottles, and more.
- Promote your brand on social media.
Social media is a great way to promote your brand, and branded swag is a great way to get people talking about your brand on social media. Use social media to give away branded swag, and make sure to use hashtags and branded imagery to promote your brand.
- Get your brand in front of influencers.
Influencers are a great way to get your brand in front of a new audience. Send influencers some branded corporate swag, and make sure to mention your brand in the accompanying note. You can also ask influencers to take photos with your branded swag and post about your brand on social media.
- Use swag to promote your brand offline.
While online promotion is important, don’t forget about offline promotion. Use branded swag to promote your brand at local events, and make sure your branding is visible on your company vehicles.
- Have fun with your swag.
Your swag should be a reflection of your brand, so make sure it’s something you’re proud of.
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Have fun with your swag, and make sure it’s something people will want to use.